Sounds like you are getting no fuel. The 3 seconds it ran would be about the amount of fuel in the rails from the prime. Check the fuel pump resistor. Or better yet, do you hear the fuel pump whine for 2-3 seconds when you turn the key to the on position? Press the schrader valve on the fuel rail (cover it w/a rag) and see if fuel squirts from the rail.

If you have fuel, then we need to check for spark.

And no, you do not have a chip in your key for security.