04's in stock form on long driving will see 230*, this is true.
Changing out the fluid and filter to a nice Syn (Cough Cough Amsoil) will help. Also many of use had our fans reprogrammed to kick on at 180* vs the Stock 210* (or whatever it is). This will help tremendously to bring your tranny temps down as well.
I've seen as high as 235* when my car was stock and with Amsoil....now 205* is the most I see.