All i got done with the vehicle right now is K&N Air Intake. When I get these plugs I'm gonna get MSD Wires as well. After that, most likely that only other mod will be a increased downpipe and High Flow Cat. I talked to my mechanic about the Pulstar plugs and he said that he installed some in his vechile and they noticibably increased his MPG. But that is also in a mostly stock vehicle. I don't think these plugs would work very well for highly modified vehicles. As for Iridium, since the Stock Plugs in my car are Iridiums, and they've been in there for 93,000 miles, I'd say they last/work pretty well for stock situations.