Everyone is entitled to there opinions of the product but you can't deny the fact that it is making waves in the car world. It's cheap, Reversible and a quick way to get a new look without spending tons of money on a paint job or powdercoating your rims. I saw a guy a work with a matte white plastidipped Maserati. He said the same, It's cheap and it's reversible so that's why I love it.