Rocket doesn't necessarily need to sell the forum. He just needs to make someone that has more time an administrator so they can do all the day to day things.
This. AutoForums completely destroyed 3si. I joined back in 2003. At that time it was owned by one guy, he was a car owner and enthusiast. He never really posted, but had an admin that ran the day to day stuff. One day he sold it to Ekool. The forum was still run by the admin and Ekool stayed out of the way. There were a few more ads, but nothing out of hand, and most people didn't even see them if they were signed in. Ekool sold the forum to AutoForums and it was all downhill from there. Ads went up 1000%. Ads were infecting peoples computers. One day it got really bad and the admin shut down ads until they could fix the issue. He got a strongly worded email telling him NEVER to shut ads off again. That alone proves AutoForums only cares about the ad revenue.
After that incident Alan, the admin, had had enough and slowly started building a new forum. Late one night in 2010 he sent a mass email out to people announcing his resignation as head admin and inviting them to the new forum. He had 1000 members in the first week. I haven't been back to 3si since then and the people that still go there talk about how bad it continues to be.
Oh yeah, AutoForums actually made the new forum name like a curse word. Anytime someone would post it it would show up like *****.
Corporate greed is a hell of a drug and we don't need that here. We just need an admin that will fix what needs fixed.