My biggest thing with bose is the cost. They charge way way way too much money for there speakers.

Example LifeStyle system Goes for 2k-3k. The speakers that bose uses you can buy for under a $20 bill.

For the same 2-3k you can build a system that will destroy the bose system, Rock the house and rival some real theater sound systems as far as clarity, and still have some money left over.

It took bose since the 80's to get there name a name brand and it worked everyone knows it and bose will charge for it.

Again if your not in to going aftermarket then yes bose is great you already got an upgrade from factory.

Better profits from marketing