I dont know who makes the stuff they have in there (i.e. like craftsman making another line at a lower price point) but Im a believer in Harbor Freight. It may not be name brand but a good deal of their stuff is pretty dang decent and you certainly cannot complain about the prices.
They have another place in Tusla called Re-Tool where you can find slightly used name brand stuff mostly with some pretty decent discounts. Though I have not made it there yet. There is another place called Steves Wholesale. When I work in a machine shop (I was their electronic and electrical tech) we went to Steves A LOT! And it is pretty much just a smaller version of Harbor Frieght and I never had any trouble with the stuff we got from there.