Agreed. To give you an idea of what it is. The straight die grinder I bought, well it normally sells for $15 or $19, cant remember which, but I picked up one of their coupon books and in there was the straight die grinder for $5. Now assuming they are still making a profit on that you can probably assume that their cost was a dollar or two less and they normally sell them for the $15 or $19 and are making a mint. Kinda neat I think. They still make some money and I can pick up decent tools for next to nothing.