I just don't trust fram, they market there cheaper crap as high quality and have nothing to back it up. I cant argue about the fram ultra though, they are on par with some of the better ones. I still stick with wix or ac delco. But honestly if you change your filter with every 3000 mile oil change your going to be fine with most anything unless its just complete garbage. I go 5-6000 miles on full synthetic so i tend to go with a better quality filter.