Thread: GM headed for ad agency consolidation?

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  1. #1 GM headed for ad agency consolidation? 
    In Memoriam Rocket468's Avatar
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    Now that General Motors needs to trim marketing costs by some $600 million in the next four years, will it also need to trim agencies? GM said it will focus on only four of its eight vehicle brands including Chevrolet, which accounts for more than...

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    Last edited by Rocket468; 12-10-2008 at 03:47 PM.
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