Well I signed up to do this steel wheel competition at my college so this is what I've modeled so far. Keep in mind that it's a steel wheel and can't be as cool as other rims...
Here is what it looks like:
Red and blue to show the back and the front of the design.
The blue is the back bone of the rim and where it gets it's strength. The red parts are welded to the lip to give the rim more "dimension" and aesthetic interest.
A view from the bottom:
All modeled by me poorly in Autodesk Alias 2009.
It's not what your used to but hey it something new lol.
Any feed back is appreciated. Just don't lecture me on how this concept won't work lol.